Understanding how children live, play, and engage with brands is critical for success in the U.S. toy market. As children’s routines, media habits, and digital behaviors continue to evolve, toy companies must adapt their product strategies, marketing approaches, and brand positioning.

This one-hour webinar presents new U.S. consumer research from BrandTrends, offering a clear and data-driven view of the 2026 American kid consumer. The session focuses on how children’s daily routines shape play patterns, media consumption, brand preference, and influence on family purchasing decisions.