The New Rules of Toy Discovery: How AI Is Influencing Marketing, Communications & Shopper Behavior Within Generative Search This session will equip senior leaders with a clear understanding of how large language models surface brands, how toy discovery behavior is evolving, and what actions must be taken immediately to influence visibility, credibility, and conversion in the next holiday cycle and beyond.
The New Rules of Toy Discovery: How AI Is Influencing Marketing, Communications & Shopper Behavior Within Generative Search
This session will equip senior leaders with a clear understanding of how large language models surface brands, how toy discovery behavior is evolving, and what actions must be taken immediately to influence visibility, credibility, and conversion in the next holiday cycle and beyond.