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This hour-long webinar will reveal key findings from Precise TV’s brand new 2025 proprietary research on U.S. kids’ media behavior and consumption habits. Discover how U.S. Gen Alpha kids (ages 2-12) are spending their time across YouTube, Shorts, TikTok, connected TV, and gaming, and what this means for toy companies looking to increase sales. Understand the influence this young audience has on the U.S. toy market and explore targeted advertising solutions powered by data.